
TITLE: “British Comedy Awards 2009″
CLIENT: ITV / BCA Productions
BRIEF
To create titles and packaging reflecting the superhero theme of the 2009 British Comedy Awards stage set.
To create a logo for the British Comedy Awards that would have a life beyond the 2009 production.
TREATMENT
Host Jonathan Ross and other award-nominees race through a noir-ish comic book city, dressed as superheroes. Each character is summoned by a search light ‘bat signal’ bearing the Comedy Awards crown logo. Various sight-gags ensue as in the rush, the heroes are thwarted by comedy-basic mishaps.
HOW IT WAS DONE
Marvel comic artist Mike McKone drew the superhero characters, based on storyboards by animator Keith Robinson. Robinson used After Effects to animate the characters and create the 3D comic book city.
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